THIS PRIVACY POLICY SETS OUT HOW HOTEL SHERATON USES AND PROTECTS ANY INFORMATION THAT YOU GIVE WHEN YOU USE THIS WEBSITE OR MAKE A RESERVATION.

PRIVACY STATEMENT

“Hotel Sheraton” is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
“Hotel Sheraton” may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

WHAT INFORMATION WE COLLECT

We may collect personal information from you when you:
• Make a reservation on any Site;
• Create, change or use an account or user profile;
• Sign up to receive emails, promotions, alerts, announcements or newsletters;
• Apply for jobs via the Site or email; and
• Communicate with “Hotel Sheraton” via the Sites or email or fax.

“Hotel Sheraton” automatically receives and records non-personal information using applications from your browser as well as through other analysis of the Sites. We also may collect information using cookies, web beacons or similar technologies, or through third parties using similar technologies. A cookie is a piece of data stored on your computer. When you visit the Sites, your web browser may store cookies on your computer, which will better enable you to navigate the Sites upon return. You may use the Sites even if you choose to reject or delete the cookies. Cookies also may be used by some of the other websites for which a link is placed on the Sites.

WHY WE COLLECT INFORMATION

We may use the information we collect:
• To process and respond to your reservations, requests and inquiries and provide services to you.
• To alert you to new developments, promotions, specials, special events, or products or services.
• To send announcements, promotions, and newsletters, and to provide you with personalized content in the newsletters.
• For the purposes for which you provided the information.
• To monitor and analyze information regarding your browsing and viewing preferences and to diagnose problems of the Sites.
• To analyze our users’ demographics and interests.
• For administration and improvement of the Sites and to enhance the user experience.
• For fraud prevention, internal operations, legal compliance, and other public purposes.

COMMUNICATIONS WITH YOU

You authorize “Hotel Sheraton” to transmit email to you or telephone you to respond to your communications, and provide information to you about specials, promotions, new developments, special events, or services. Unsubscribe instructions are included in each promotional email from “Hotel Sheraton”. Please note that unsubscribe requests may take up to ten (10) days to become effective. You may not opt out of receiving communications regarding your dealings with the Sites or technical information about the Sites.

INFORMATION SHARING WITH THIRD PARTIES

“Hotel Sheraton” may disclose the information it collects to others (i) for purposes of outsourcing one or more of “Hotel Sheraton’s” functions to service providers who work on behalf of or with “Hotel Sheraton”, including agents, vendors, advertisers, consultants and affiliates; (ii) to confirm or update information provided by you; (iii) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of “Hotel Sheratons” business or operations (including without limitation in connection with bankruptcy or any similar proceedings); or (iv) as otherwise authorized by you.
We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the any terms or conditions, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or to exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of “Hotel Sheraton”, or others, or as otherwise permitted or required by law.

We also may use and share non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners in order to analyze Sites’ usage, demographics, or improve our products or services, improve our user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.

CHILDREN

The Site is not directed toward children under 13 years of age. If you are under 13 years of age, you are not permitted to submit any personally identifiable information to “Hotel Sheraton”. If you are under 21 years of age, you may browse the Sites but you may not register an account on the Site or provide information to “Hotel Sheraton”, unless specifically stated otherwise.

PROTECTION OF PERSONAL INFORMATION

“Hotel Sheraton” uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personal information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of “Hotel Sheraton” to intercept or access transmissions or private communications unlawfully. While we strive to protect personal information, neither “Hotel Sheraton” nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.

UPDATING YOUR INFORMATION

You are responsible for keeping your information current. You may update your information by contacting us at Hotel Sheraton 01253 352723. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to “Hotel Sheraton’s” internal reporting, processing and retention policies and all applicable legal obligations.

LINKS

You may have the opportunity to follow links on the Sites to other sites that may be of interest to you. “Hotel Sheraton” endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by “Hotel Sheraton”, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Sites. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and maintained by “Hotel Sheraton”.

QUESTIONS?

If you have any questions or concerns regarding this Privacy Policy, please call us on 01253 352723 or email [email protected]. Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to the Sites or “Hotel Sheraton”.