54/62 Queens Promenade, Blackpool FY2 9RP

Image Alt

Privacy Policy

Ensuring you have a great time in Blackpool

Welcome to Hotel Sheraton



“Hotel Sheraton” is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
“Hotel Sheraton” may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


We may collect personal information from you when you:
• Make a reservation on any Site;
• Create, change or use an account or user profile;
• Sign up to receive emails, promotions, alerts, announcements or newsletters;
• Apply for jobs via the Site or email; and
• Communicate with “Hotel Sheraton” via the Sites or email or fax.

“Hotel Sheraton” automatically receives and records non-personal information using applications from your browser as well as through other analysis of the Sites. We also may collect information using cookies, web beacons or similar technologies, or through third parties using similar technologies. A cookie is a piece of data stored on your computer. When you visit the Sites, your web browser may store cookies on your computer, which will better enable you to navigate the Sites upon return. You may use the Sites even if you choose to reject or delete the cookies. Cookies also may be used by some of the other websites for which a link is placed on the Sites.


We may use the information we collect:
• To process and respond to your reservations, requests and inquiries and provide services to you.
• To alert you to new developments, promotions, specials, special events, or products or services.
• To send announcements, promotions, and newsletters, and to provide you with personalized content in the newsletters.
• For the purposes for which you provided the information.
• To monitor and analyze information regarding your browsing and viewing preferences and to diagnose problems of the Sites.
• To analyze our users’ demographics and interests.
• For administration and improvement of the Sites and to enhance the user experience.
• For fraud prevention, internal operations, legal compliance, and other public purposes.


You authorize “Hotel Sheraton” to transmit email to you or telephone you to respond to your communications, and provide information to you about specials, promotions, new developments, special events, or services. Unsubscribe instructions are included in each promotional email from “Hotel Sheraton”. Please note that unsubscribe requests may take up to ten (10) days to become effective. You may not opt out of receiving communications regarding your dealings with the Sites or technical information about the Sites.


“Hotel Sheraton” may disclose the information it collects to others (i) for purposes of outsourcing one or more of “Hotel Sheraton’s” functions to service providers who work on behalf of or with “Hotel Sheraton”, including agents, vendors, advertisers, consultants and affiliates; (ii) to confirm or update information provided by you; (iii) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of “Hotel Sheratons” business or operations (including without limitation in connection with bankruptcy or any similar proceedings); or (iv) as otherwise authorized by you.
We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the any terms or conditions, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or to exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of “Hotel Sheraton”, or others, or as otherwise permitted or required by law.

We also may use and share non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners in order to analyze Sites’ usage, demographics, or improve our products or services, improve our user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.


The Site is not directed toward children under 13 years of age. If you are under 13 years of age, you are not permitted to submit any personally identifiable information to “Hotel Sheraton”. If you are under 21 years of age, you may browse the Sites but you may not register an account on the Site or provide information to “Hotel Sheraton”, unless specifically stated otherwise.


“Hotel Sheraton” uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personal information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of “Hotel Sheraton” to intercept or access transmissions or private communications unlawfully. While we strive to protect personal information, neither “Hotel Sheraton” nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.


You are responsible for keeping your information current. You may update your information by contacting us at Hotel Sheraton 01253 352723. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to “Hotel Sheraton’s” internal reporting, processing and retention policies and all applicable legal obligations.


You may have the opportunity to follow links on the Sites to other sites that may be of interest to you. “Hotel Sheraton” endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by “Hotel Sheraton”, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Sites. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and maintained by “Hotel Sheraton”.


If you have any questions or concerns regarding this Privacy Policy, please call us on 01253 352723 or email [email protected]. Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to the Sites or “Hotel Sheraton”.


Located on Queens Promenade, what better way to start your day with a quiet stroll in the fresh sea-air with glorious views across the Irish Sea.  If you’re wanting to make the most of the Blackpool attractions, hop on the tram just across the road which will take you into the Hussle and bustle of Blackpool within minutes!

When the Hotel has so much going on, there really is no reason to leave! With activities such as Carpet Bowls, Afternoon Tea Dances and Coach Excursions, and that’s only to mention a few. For the little ones there is Craft Club and Cinema Club during School holidays and Half Terms. We like to know that our guests are leaving having had a fantastic Holiday experience no matter what their age!

There’s nothing like a swim for getting some gentle exercise (especially after all of Chef’s gorgeous food!). Our indoor heated swimming pool is fun for all ages for our residents.

The Sheraton plays host to numerous Dancing breaks throughout the year, including the much-loved ‘Strictly Sheraton’. The Hotel boasts 2 large dance floors, perfect for dancers of all levels of experience.

You’ll get the best entertainment every evening of your stay. You can laugh and dance the night away whilst our cabaret artistes and resident DJs shower you with comedy, music and dancing (there might even be a spot of Bingo!). The themed weekends at the Sheraton are fantastic from Elvis Tribute weekends to Little Mix Tribute weekends, there’s even one for the Gin lovers!

Recently refurbished at the heart of the Sheraton is the Sunset Lounge, designed with classic comfort in mind with a modern contemporary twist. Our 108 bedrooms come in 8 different styles, from Standard, Beach House to pure luxury in one of our Suites. Our rooms are constantly being updated to ensure we offer our guests a great experience when they stay with us.

The Hotel prides itself on our high-quality service for all guests. We have a very attentive and experienced team of staff.

Tickets for some of Blackpool’s most famous attractions are available from our reception team, including Blackpool Tower, Sea Life Centre, Madame Tussauds and Blackpool Zoo. Knowing you can get to all of the attractions for less is sure to make your holiday a better one!

We are pleased that we can now offer free WIFI access in all public areas and guest bedrooms. In a world of Facebookers and Tweeters, where would we be without it? Perfect for travellers and guests on business too!

Our team of Chefs really take pride in their food; with Chefs Specials gracing the dinner menu every evening. From Prawn Cocktail to Tiramisu, we can satisfy rumbling tummies and delight your sweet tooth.

Get our latest offers

We'd love to send you personalised exclusive content and offers by email, you can unsubscribe at any time. We do not share your data.